Network Marketing: The Evil That Men Do

WILLIAM SHAKESPEARE ON THE SUBJECT OF NETWORK MARKETING:

"The evil that men do lives after them; the good is oft interred with their bones." - William Shakespeare

I am sure that Mr. Shakespeare, as a struggling young playwright and actor in London, knew well the value of network marketing. In fact, probably most of his parts and opportunities came from his connections with those who could get him a part, back his play, and so on. I am sure he had a strong concept of networking.

It is also equally probable, particularly in light of the quote at the start of this article, that he understood what could happen to his networking efforts if he was found to be unable to backup claims about his product or service.

In the usual marketing scheme of things, advertisers buy the opportunity to place their offerings in front of large quantities of potential customers. In network marketing, the entrepreneur is often limited in budget and tends to contact potential customers or business partners one or two at a time. At best, he or she may put on a presentation for a small group. For most of us however, our broadest and most effective form of advertising comes from satisfied customers or business partners.

When a network marketing company or one of its representatives fails to live up to expectations, three things may happen:

1. The injured party becomes suspicious and distrustful of the representative at least, and perhaps may extend these feelings to the company as well.

2. The injured party becomes distrustful and suspicious of network marketing in general.

3. The injured party becomes a fine network marketer, spreading the word about the evil that was done him or her by this "network marketing" rip-off.

All network marketers depend on good words spoken of them by their customers and business partners. By acting greedily or by ignoring the needs and expectations of customers and business partners, not only are they diminishing their ability to function efficiently, but they are also recruiting new members for a very vocal group who view network marketing and multi-level marketing in a very negative light.

This was brought home to me recently when I attempted to purchase several hundred dollars worth of advertising on a site which reached a group of people who would have been excellent prospects for one of my products.

Let me make the point that this product is perfectly legitimate and can save users hundreds of dollars. The company has been in business for years, and has a very high internal code of ethics. It does, however, make all sales through network marketing using a multi-level marketing model.

The owner of the website refused to accept the advertising simply based on his argument that as it is a network marketing and multi-level marketing company, running ads for the company would tarnish the image his website has for integrity. He was willing to grant that the product seemed to be good and he could find no fault with it. However, because of what he felt would be a negative reaction to his being associated with this type of marketing; he refused to accept the advertising order.

We in network marketing know that much of this negative reaction comes from so-called MLM schemes such as the "Lawyer Brown" letter, or the "$90,000 in 90 Days" scam, as well as a multitude of questionable products and services that have been sold through "network marketing" or "multi-level marketing" business opportunity models.

It is generally stated by those who study customer dissatisfaction that a satisfied customer will tell from 3 to 5 others about his or her positive experience. That is good. That is what we are hoping for in network marketing. That is how we get the most "bang for our buck" whether we have paid out cold hard cash or invested in "sweat equity". However, the same studies indicate that a dissatisfied customer may also tell 4 or more other people about their NEGATIVE experience. What makes this particularly interesting is that according to the Customer Dissatisfaction Study released by the Verde Group and Baker Retailing Initiative at Wharton:

* "...Shoppers experiencing problems are five times more likely to tell a friend about it than contact the company", and...

* "...For every 100 American shoppers, 64 people will be told about a store's poor products or services and no matter what that store does to entice shoppers - sales, promotions, advertising, marketing - those people will not set foot in their store,"

* "...More than 50 per cent of Americans report that a negative shopping experience of a friend or colleague will prevent them from setting foot in a store altogether."

As you can imagine, as those people tell other people, those people will pass on what they have heard about you, your company, and network marketing in general. Ironically, that is also network marketing. You have some control over whether it is good or bad by how you select the companies you associate yourself with and how you treat your customers and business partners.

Donovan Baldwin is a Dallas area writer and network marketing professional. He is a graduate of the University of West Florida, a member of Mensa and is retired from the U. S. Army. Learn how to get your own domain name and create an internet business at http://donsdomains.ws.

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Internet Marketing Or Network Marketing - Which Is Better?

When I interact with most online marketers, it's obvious that they view Internet marketing and network marketing as two separate and very distinct worlds. Proponents of either often act as if the other is something to be avoided like the plague.

I personally am involved in marketing for, and consulting with, companies in both worlds. I've discovered that there is a lot of overlap, and that there are techniques which work equally well in both worlds.

Let's briefly examine how they differ, and which is better.

Network marketing, or MLM, is very familiar to most people because we've all been approached by someone in the offline world who is doing it. We've been invited to meetings, or sat through presentations where they demonstrated what they did, and how it could mean financial independence for you.

I generally think of network marketing as:

- Being multiple-tiered - where you earn on the efforts of others that you recruit.

- Offering residual income, where you sell the product once, and then earn commissions each month as the customer reorders a consumable product.

- Utilizing auto-shipment, where the customer agrees to purchase a certain amount of the product or service each month... generally at a lower price that if it were a one-time purchase.

- Requiring lots of phone calls, meetings, and direct interaction with the customers.

- Allowing representatives to grow their businesses through duplicable systems where they just plug new representatives into a proven system.

I generally think of Internet marketing as:

- Utilizing a two-tiered (at most) payment plan. When you go beyond two-tiers the rules change dramatically for the program operator.

- Emphasizing earning commissions primarily on your own efforts although many super-affiliates also earn hefty second-tier commissions.

- Marketing primarily using email and websites, although RSS, broadcast calls, teleseminars, and even direct mail can fit into the picture. There is a movement towards using offline methods to drive business online.

- Often only offering one-time commissions on individual sales.

- Requiring very little direct customer interaction, although the most successful affiliate marketers focus more on interacting with customers and building relationships.

Which is better? Obviously, that's a loaded question with room for lots of differences in opinion.

Generally, whichever best serves YOUR customers needs is better for you.

Whichever offers your customers something that they can't buy cheaper at the local superstore obviously should sell better for you.

Long-term, lasting success in both isn't based upon throwing around big numbers, when you know that the average person probably won't achieve the level of success offered in the examples. That's because both depend upon how well your new "recruits" can utilize the system that you equip them with and the level of commitment that they have.

Both can offer residual income, and I personally do generate substantial residual income with both systems. Internet marketing offers residual income through products such as web hosting, membership sites, and product-of-the-month type sites.

An example of such a site is Dr. Mike Woo-Ming's Affiliate "Sales Letters" which offers affiliate marketers re-written sales letters for Clickbank products that otherwise would be poor sellers. This is an excellent example of a product that solves a problem, and offers to the affiliate/member a residual income. You can see how this works at: http://WillieCrawford.com/fix-bad-sites.html

Ordinary consumer products can also offer very nice residual income. In order to be a big success in the network marketing arena the product must offer unique advantages AND be priced competitively. Very often, you'll see products that are WAY over-priced, and they're that way because there is no real demand in the marketplace and the high commissions are what are used to "lure" unsavvy new distributors.

These unfortunate distributors are lured into businesses built on very shaky foundations. If you look in the right places though, you will find products that people want, that they are buying, and that you can offer at a competitive rate. Here are two examples:

1) Discount travel through YTB travel. This is a network marketing company that allows your customers to tap directly into one of THE BIGGEST online travel databases and book travel, reserve lodging, and reserve rental cars. Travelers get great deals, and you earn a commission on each referral booking that you make. You can see this incredible system in action at: http://www.ytbnet.com/williecrawford

The url above is the one that I link to from a site that helps people locate Internet marketing seminars at: http://InternetMarketingSeminarScheudule.com After they've located a "can't miss" seminar, it's natural for them to look for inexpensive travel and accommodations. Therefore, selling travel becomes effortless.

I offer the same travel booking service on a site where I help martial artists locate karate tournaments. Again, it is natural for site visitors to book their travel once they've located an event that they want to attend. You can see how I do this in the martial arts niche at: http://Tournamentsite.com

This same method of marketing travel... selling an MLM product using "Internet marketing techniques" shows how the distinction can quickly become blurred.

Another product where I seamless blend Internet marketing and network marketing, with a product that sells itself, practically hands off, is... greeting cards.

I offer visitors to many of my consumer-type sites the ability to send real, printed greeting cards right over the Internet, for a fraction of the cost that they would pay in a card shop. They get the same quality of card, don't have to travel... brave the weather... fight the crowds, or even lick stamps. They just choose and compose the card, add any photo they desire, click send, and the card is in the mail, for around $1.50 TOTAL :-)

You can check out that slick setup, and see how effortless it really can be at: http://SendOutCards.com/willie

Back to the question of which is better - Internet marketing or network marketing...

Both can actually be marketed the same way. You can market Internet marketing products via phone, fax, email, direct mail, or a website. You can do the same with network marketing products.

The bottom line is that the "want" for a product, and the availability of that product at a great price, are more important than method of selling. Which is better therefore depends upon which is a better match for you and your market. You can do very well with either. It's really just a matter of doing your research, finding a perfect market-to-product match, and then starting to actively build your dream business. You'll likely find yourself using a mixture of methods regardless of the product.

Copyright 2006 Willie Crawford

Willie Crawford has been teaching Internet marketing for over 9 years. Take advantage of his uncanny insights and unusual candor by subscribing to his free, information-packed newsletter. Also visit his top-rated blog. Do both at: http://WillieCrawford.com/blog/

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LG KG800 Chocolate: With a Unique User Interface

With a seamless casing and glowing red touchpad, the LG KG800 chocolate phone took everyone by surprise. The chocolate phone comes with a hidden touch-sensitive that light up only under certain circumstances. The sleek and distinctive look makes the KG800 look different from the other handsets. With just 83 grams, the handset has a 176x220 pixel display, Bluetooth, 128Mb of internal memory, a 1.3 mega pixel camera plus an MP3 player. The built-in camera is capable of taking pictures with a maximum resolution of 1280960. The built-in light allows the LG KG800 to be quite good in night mode.

The feature-rich, slim LG Chocolate mobile phone is designed with minimalism in mind and is a must-have handset for those that value fashion as well as function. With a look and feel totally dissimilar to any previous handset, the LG Chocolate combines fantastic styling with cutting-edge technology.

The LG chocolate mobile phone cleverly blends modern styling with useful features. When the slide-up design is closed, you'll see a handful of touch-sensitive keys for controlling essential functions and high-quality display screen. When in use, they glow red and when not, they fade into the background. The 128MB of memory provides a plenty of storage space.

The key features of LG KG800 include sleek minimalistic design, innovative touch sensitive keys, 1.3 mega pixel digital camera with flash and video capture, MP3/AAC/MPEG4 player, touch-sensitive navigation keys with backlights, rich, pre-loaded or downloaded games, screen savers and MP3 ringtones and Dedicated WAP 2.0/xHTML browser. The Chocolate phone is more than just the fashion statement status to which many handsets aspire.

Looking at all these amazing features, we are sure you cant wait, so just login to one of the online mobile shops and get great deals on LG KG800 contract phones.

(C) Bradley Ben webmaster http://www.orangemobileshop.co.uk

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